To inform, empower, and support the independent family childcare provider, and create a community in which our readers can share information with other in-home childcare professionals.

Hello! I’m Erica Norton, and I started my own licensed family child care seven years ago as a way to pursue my life-long interests in primary education and child development. Since then, I’ve furthered my education in the childcare field, and relocated our business.

Over the course of this journey, I realized there was a lack of a full-fledged print magazine devoted to the vital segment of the childcare industry that we as family childcare owners provide. Since my husband has experience in publishing, the idea of creating a voice for our industry came naturally!

As we start our second year of publication in 2017, our goal remains making Family Childcare magazine a valuable resource for you to rely upon as you manage, grow, and improve your own in-home childcare programs.


What People Are Saying

“Wonderful, high level thinking articles, and great resources for providers.” - Patricia Dischler, President, NAFCC

“This is certainly an asset to the profession!” - Arlene Ennis, Regional Rep. Delegate, NAFCC

“Can’t wait to see it!” - Lisa Bucher, Conference Coordinator, WFCCA

“I would love to be a part of this!” - Kathy Meetz, ECE Dept. Chair, Fox Valley Technical College

“Fills a void by providing a tangible emblem of the importance of family child care.” - Bill Hudson, CEO, NAFCC

“I have been thinking how much family child care needs its own journal.” - Connie Lent, Director of Credentials, The Registry, Inc.



Authors, educators, consultants, and training providers ... Get the competitive edge of superior design and production values. Waldwic Publishing has a deep understanding of early education and childcare industry, award winning graphic design, and established relationships with media vendors. Be sure your next ad, book, catalog, or training reflects the quality of your expert content! Contact us for more information and a free estimate.


Invest in a focused and growing professional demographic by advertising
in the only national print publication devoted to in-home childcare providers.

More than 20% of all children in day care are enrolled in the 150,000 licensed in-home centers in America, a largely underserved industry segment. 

We offer full-color display ads in full, half, one-third, quarter, and one-eighth page sizes. All rates are discounted for multiple insertions. Advertising and logo graphic design services are available. For more information, including complete advertising rates, sizes, and an editorial calendar, request a free .PDF Media Kit at info@familychildcaremag.com today!

Concerned about the environment? Always on the go? We are excited to announce that we are "going green" by offering our Family Childcare subscribers the option of a paperless edition! Simply notify us, and you can now choose to get your future magazines delivered via email as a portable .PDF file instead of print.